SERVICES

We build and run the programs that bring customers back: lifecycle strategy, email and SMS, loyalty, subscription, and more.

Lifecycle and Retention Marketing for DTC Brands

LIFECYCLE STRATEGY & CRM

A clear plan for who to talk to, when and why, measured against repeat purchase rate and revenue per recipient.

  • Lifecycle audit and roadmap

  • Customer journey mapping

  • Segmentation and data requirements

  • Measurement plan and holdout testing

EMAIL & SMS MARKETING

The flows and campaigns that carry most of your owned-channel revenue, built correctly and kept current.

  • Flow build and rebuild

  • Campaign planning and production oversight

  • Deliverability and authentication

  • Email and SMS platform setup and migration

RETENTION & LOYALTY

Programs that turn the first order into the second, third, and tenth.

  • Second-purchase and replenishment programs

  • Subscription growth and churn reduction

  • Loyalty and VIP design

  • Winback and list sunset strategy

Contact Us

How We Work

  • A fixed-scope review of your program with a prioritized roadmap tied to customer lifetime value.

  • A defined build of your lifecycle flows, email and SMS campaign strategy, or a platform migration

  • Education, workshops, and coaching for in-house teams and agencies

  • Ongoing senior ownership of your lifecycle and retention programs

WORK WITH US

Retention does not live in one channel. Lily's 15+ years of experience span performance marketing, site and content, integrated planning and team leadership, so lifecycle work connects to the rest of your business. When a project needs more, we bring in vetted independents.

Deep in Lifecycle. Fluent Across the Rest.

MEET LILY

Articles & Resources

Featured
How to Build a Lifecycle Marketing Strategy in 6 Steps

Explore how a well-executed lifecycle marketing strategy can lead to increased customer retention, higher lifetime value, and more consistent revenue streams.

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5 AI Workflows to Test in Your Email Program, and What Each One Needs to Work

Five AI workflows worth testing in email: send-time optimization, drafting, predictive segments, churn winbacks and QA, with the data each one needs.

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Email Deliverability in 2026: What Gmail and Yahoo Require, and What AI Inboxes Change

What Gmail and Yahoo require from email senders in 2026, how to pass authentication and unsubscribe checks, and what Gmail's AI features change.

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How AI Is Changing Lifecycle Marketing, and What Isn't Changing

AI is changing the inbox, the predictions inside your ESP and how fast you can produce emails. What it has not changed matters more.

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Personalization in Lifecycle Marketing: Why It Matters and How to Do It Right

Personalization that works uses what customers did, not just their name. Four levels, flow-by-flow examples and how to test it for ecommerce brands.

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Customer Retention Marketing: What It Is and Where to Start

Retention marketing turns first-time buyers into repeat customers. What it costs, what to build first, and which metrics to track.

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